Marketing Manager Services:

	Develop initial twelve-month Lead Generation Strategy and Plan
	Script Writing and Script Development
	List Development and Management
	Execute and Manage Marketing Campaigns
	Analyze Success/Response of Marketing Campaigns

Database Update Services:

	Obtain name and job title of decision maker
	Confirm correct company name & address
	Obtain fax numbers and email addresses
	Update marketing database with acquired information

Marketing Data Base Services   IMS has extensive experience in helping organizations build a customer-centric knowledge base that captures information across multiple platforms, systems, and applications.  We offer the following services:   Profile your customer base to identify characteristics of the top 20% Measure your market penetration and potential Identify prospects that match the top 20% of customers Generate highly-targeted prospect lists based on your ideal customer profile Assign a LTV (Life Time Value) ranking to customers Develop a comprehensive Marketing Database which includes customer, prospect and D&B data Analyze sales territory performance

Revenue Impact Analysis

IMS has developed in-depth analysis surveys for that will systematically identify critical business issues as they relate to people, processes and technology. These surveys facilitate face-to-face discussions with key executives and managers to understand how revenue can be accelerated by improving business processes and applying technology within the organization.

BENEFITS:

	Uncovers and clarifies issues impacting customer acquisition, customer market share, retention and loyalty
	Documents issues needing improvement
	Obtain expert guidance in resolving these issues
	Creates business case for implementing CRM

Microsoft CRM Implementation and Training

IMS CRM experts are certified in using and administering the Microsoft CRM application suite. You can be confident that our knowledgeable, experienced consultants will ensure your CRM implementation will be successful. No one knows the Microsoft CRM products better.

CRM Roadmap Development

Briefly, this service will develop a CRM strategy, along with the processes and business requirements necessary for selecting and implementing CRM software.

BENEFITS:

	Define a strategy for customer acquisition and retention.
	Define a strategy for increasing sales within the existing customer base
	Identify all "Customer Touch Points" within the organization
	Document the desired processes for each Customer Touch Point
	Estimate the value each process will provide
	Identify the processes necessary to implement the strategies defined
	Formulate a roadmap necessary to launch the organization's e-Business, CRM, and Sales Automation initiatives.

CRM Project Management

IMS' CRM experts will work with your organization's team and manage your CRM implementation to ensure business objectives and user expectations are clearly met, while keeping the project on time and within budget.

Click Here to download our IMS Marketing Services Overview

Why IMS?

Expertise
For more than ten years, our consultants have worked with organizations to understand marketing, sales, business and technology issues that can improve a company's bottom-line performance. From ERP systems, to integrated marketing databases and sales automation, our consultants possess a broad range of experience with companies across multiple industries. As certified CRM Project Managers, the consultants of IMS are focused on helping companies understand the needs, challenges and benefits of CRM but are not focused on selling software. Our continuing education, research and thorough knowledge of the latest CRM offerings and our relationships with leading CRM companies allow us to make appropriate recommendations.

Commitment
IMS consultants are committed to encompassing a broad view of an organization's environment that takes a unique top-down approach. We begin by understanding the organization's corporate goals and vision to align them with the appropriate CRM strategy and solution. We have broken down CRM into distinct and defined steps so an organization can quickly and effectively move through the critical processes required for any CRM initiative. IMS offers consulting engagements based on these steps that make CRM a manageable and affordable project for any organization, large or small.

Results
IMS consultants are dedicated to helping organizations improve customer acquisition, profitability, retention and loyalty through the latest CRM solutions and marketing strategies. From analysis and planning through post-implementation evaluation, we keep the focus on overall organization goals and bottom-line results so you will realize maximum success from your CRM project. We build long-term relationships dedicated to continually improving CRM initiatives and keeping our clients informed of new trends, tactics and technologies.